CharactHer campaign

Gender equality in the European film and media industries is still far from being achieved – in addition to the obstacles women may encounter throughout their careers, a well-known factor for these persistent imbalances resides in the fact that certain sectors are still considered to be predominantly or exclusively “masculine”. The impact of such views has sustained widespread practice of self-censorship, discouraging some young women from pursuing a wide panel of jobs. The CharactHer campaign aims at debunking these stereotypes: there is no such thing as a “masculine” job – women can do anything!