Birth of the movement
The organisation "Le Deuxième Regard" - founded in 2013 - was transformed following the Weinstein case in 2018 and became the Collectif 5050x2020. Created by film and audiovisual professionals, 50/50 takes its first action at the Cannes Film Festival by gathering 82 international personalities from the film sector on the red carpet. Led by Cate Blanchett and Agnès Varda, they climbed the steps of the Palais des Festivals to denounce the glass ceiling which continues to exist : 82 is the total of women directors selected in competition by the Festival for the Palme d'Or since its first edition in 1946, versus 1 688 men !
Launching statement of the Collective 5050x2020 :
“We believe that the distribution of power should be questioned.
We believe that parity reduces power imbalances.
We believe that diversity profoundly changes representations.
We believe that we must seize this opportunity to fight for equality and diversity as we are certain that by opening the field of power, will deeply promote the renewal of creation.
We have decided to lead the battle of numbers as a lever to raise awareness around and visibility of the issues at stake, but also as a support for the areas of reflexion to be carried out, as we wish to produce ideas, solutions and opportunities”.
We publish figures and analyze data on French cinema in order to promote collective awareness and quantify changes.☞It will produce new data, both quantitative and qualitative, on dedicated fields which we will work on with the ambition of covering the whole spectrum: the disparity in salaries between technicians and technicians, between actors and actresses, the differences in budgets between male and female directors, exploitation, image education, criticism, the lack of diversity in the whole chain, the question of representations.
We are thinking of public institutions, but also private groups, professional unions, festivals, juries, film schools. We expect the decision-makers at the heart of these bodies to be aware of the need for parity, youth and diversity. That the real plurality of our country be better represented. In this sense, charters have been developed to raise awareness of the profession:☞ Charter for Parity and Diversity in Film Festivals, 2nd stage point: the Collective notes more parity among the organizations of the 156 international festivals that have signed the Charter, but the Collective notes a persistent delay in the 6 major festivals which have only 17% of women in artistic direction positions, 42% of women in selection committees and 36% in management committees. Charter for Inclusion in Cinema and Audiovisual, signed by 11 professional organizations committed to greater inclusion and diversity in training, recruitment and image. The Collective continues to animate the dissemination and application of the Charter and to seek ways to evaluate actions and results. The Charter for Parity and Diversity in Film Publishing-Distribution and Exhibition Companies Signed by some forty companies in the territory, committed to promoting parity and diversity in film distribution and within teams.
Wage gaps in the film industry
The place of women in the film and audiovisual industry, CNC, 2019